Breaking Menstrual Taboos with Deepfake Technology
Leading up to 2024’s International Women’s Day, Artslab Creatives partnered with Fems Sri Lanka to launch the groundbreaking ‘Forward and Fearless’ campaign, Sri Lanka’s first-ever content personalization initiative using AI Deepfake technology. This campaign addressed the critical issue of period poverty. Unlike the conventional use of deepfake technology, which has long been criticized for its […]
AI Storytelling for Eye Donation Awareness: Mage Lassana Lokaya
Campaign overview: In 2024, Artslab Creatives earned the prestigious Gold for “Best CSR, Purpose-Driven Digital Marketing Campaign” at the SLIM Digis 2.4 Awards, as well as their first-ever Effie Award in the ‘Social Good: Brands’ category at the 2024 Effie Awards Sri Lanka. How did we manage to do this? We partnered with EWIS (Colombo) […]
Navigating the Tumultuous Changes in Tech Careers 2025
Ever heard of the term “switchboard operator”? Once deemed crucial to telecommunication in the early 20th century, switchboard operators would spend their days manually connecting calls, ensuring communication flowed smoothly between different parties meaning to communicate. However, as technology advanced, the invention of automated telephone exchanges made their role entirely obsolete. Many switchboard operators, once […]
An Island-wide Celebration of Young Sri Lankan Artists
Campaign overview: To commemorate World Children’s Day 2024 and Maliban’s 70th Anniversary, Artslab Creatives, in collaboration with Ogilvy and MullenLowe, launched the “Yahagunakam – Rasa Siththam” art competition. Aiming to inspire young artists across Sri Lanka, this campaign invited children aged 3 to 12 to submit their creative drawings under the theme “Enduring Goodness.” Winning […]
Creating Campaigns That Connect With AI
Overview: Artificial intelligence (AI) has evolved from a futuristic concept into an indispensable force in modern marketing. At Artslab Creatives, we’ve fully embraced AI as a transformative enabler, redefining creativity, efficiency, and impact across our campaigns. The following highlights our journey, detailing our innovative approaches in AI-assisted content creation and AI-powered campaigns, along with all […]